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Final Report Marke rumpg Submitted To: Professor Rajeev Sachdev Wednesday, April 9, 2008 Marketing II Tim Osborne TABLE OF CONTENTS 1. decision maker Summary and incoming 2. Company depth psychology 3. Situation synopsis 4. customer Analysis 5. Competitive Analysis and Climate 6. Analysis of the trouble Faced By The Organization 7. Marketing scheme Analysis 8. Alternative Marketing Strategies 9. Recommendations 10. Justification and Implementation 11. Methodology and info Analysis 12. Conclusions 13. Appendices 14. whole kit Cited *To indicate the Marketing Theories they be highlighted yellow throughout the report.* 1. decision maker SUMMARY AND interpolation Executive Summary Tim Hortons is a large keep high society that focuses on top quality, ever so fresh products, value and with child(p) service. It has bring to pass the largest quick serv ice restaurant chain in Canada specializing in always fresh java, cook goods and foot style lunches (Tim Hortons: round Us).

Originally Tim Hortons offered only coffee and donuts to its customers unless has greatly expand today to offer a replete lunch computer menu as well along with many more baked goods. The biggest attraction to Tim Hortons is still their always fresh coffee, it is also offered in a take-home tin so customers can approve the great taste of Tim Hortons coffee at home. Our team has explored the companys information resources to peck about what Tim Hortons of necessity to do in particularize to su ccessfully expand into the united States. T! his was achieved through a flesh of group meetings, emails and discussions about the disparate ways of expanding successfully into the extraneous market. A review of the companys history and timeline lease us to a great understanding of how the company in truth works, and how committed they are to up(a) their image in the consumers eye. We also conducted a SWOT abstract to determine the strengths and weaknesses of Tim Hortons and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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