PELICAN STORES effectiveness of discount coupon campaign Overview Peli hatful stores is a component part of National c ropehing, a national chain specialised in women apparel. ? The chain has tardily ran a promotion in which coupons for Pelican Stores make been sent forbidden to clients of other stores owned and operated by the chain; ? Companys management has pass on an analysis of the guest base as well as the response to the promotional campaign, in particular how many customers impudent to the store have been responded to the promotion; ? Tools to be employed: descriptive statistics. descriptive Statistics force in Sales In average, each customer dog-tired $ 77.6 each trip to the store; however, considering that the info is positively skew to the right (skewness is 1.71), the median purchase amount would be a better indication of location as it is a forget me drug little affected by the few unusually galactic purchase (outliers). Based on the analysi s of IQR we have alter the limits of our info inflexible between zero and 194.1 and 5 of the set included in our sample are higher than the f number limits representing outliers; for these items we will revalidate the info to make sure the observations hold out in our data set.. The range reflects a considerable dispersal of data between min and max points.
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touchstone excursion of net profit sales variable is 71.73% of the mean which shows sizable variations in the data. Net Sales - All Customers Mean median value Mode Standard Deviation Sample Variance lopsidedness Range negligible 1st Quartile 3rd Quartile Maximum itemize C.O.V 77.60 59.71 31.60 55.! 66 3,098.59 1.71 274.36 13.23 39.60 101.90 287.59 100 71.73 Descriptive Statistics- Customer Groups If we look at the customer base by gender, we will see that the vast mass of customers are effeminate 93% vs.. only 7% potent customers. If we consider the data collected for the 2 gender groups, we can conclude that the data for the male customer group presents less dispersion than the feminine group; coefficient of...If you want to get a full essay, parliamentary procedure it on our website:
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