Wal Mart :: essays research papers

Identify and evaluate the marketing strategies that Wal-Mart pursued to maintain its growth and marketing leadership position? What factors should a firm consider in the development of its marketing strategy. In my analysis of the article, the marketing strategies employed by Wal-Mart areI. Cost LeadershipWal-Mart commits to deliver type products with the lowest price. Wal-Marts prices are up to 15% cheaper than other stores. Wal-Marts store managers are given authority to lower prices based on the local competition. Wal-Mart stores are built in the outskirts of large cities and communities with the warehouse appearance that giving them the competition advantages in low leasing and maintenance costs.From my evaluation, the cost-leadership strategy helps Wal-Mart to fulfill the market recession of costumers looking for quality goods at a bargain price. This was the market-penetration and market-development strategy that helped the company penetrates and expands in its target market . Wal-Mart is somewhat protected from industry competitors by its cost advantages. If the challenger within the industry competes on price, Wal-Mart is withstanding better then other companies because of its lower overhead costs and advanced inventory system. II. Differentiations and Operation Effectiveness.Apart from the cost leadership, Wal-Marts philosophies of excellence in the workplace, customer service, warmer feeling store and its core competencies in unique product inventory systems helped Wal-Mart gains a quality leadership that fixed Wal-Mart in the combative advantage against its competitors. From my analysis, the danger still exists for Wal-Mart is the competition can easily imitate Wal-Marts method. This is already apparent with Target and Kmart building impertinently stores resembling the supercenter format and emulating Wal-Mart ways by introducing people greeters, upgrading interior, developing new logos and signage, and introduce new inventory response system. In order to fight this threat, Wal-Mart inescapably to exploit its bargaining power over its suppliers and pass the benefits on to its customers in the form of quality brand name items available at lower than competitive prices.