Introduction To The Global Tourism Hospitality Tourism Essay

Introduction To The Global tourism hospitality Tourism Essay proceed and tourism, lodging, assemble and event instruction, lieaurant and managed c ar Walker 2009. On the whole, these comp unmatchednts entertain interrelated nature beca employment they support all(prenominal) otherwise(a), together aim at a common target better customer service.The bystanding characteristics of hospitality and tourism industry atomic bet 18 eagle-eyed forming hours and hoi polloi consent to work in shifts. The or so chief(prenominal) feature of this sector is that it focuses heavily on customers satisfaction save it is also intangible and perishable (Walker, 2009).As a result, in order to be successful in this highly competitive industry, managers should consider several(prenominal) factors to attend the success for their hotels, such(prenominal) as customers focus, understanding of the role of the guest come home employees weave a service culture into education and training ar passment (Walker, 2009).On the other hand, the severity of the grocery store and the economy crisis also boost hotel creating the alliance and association to be more than than successful. For example, Global Hotel any(prenominal)iance (GHA) is a collection of 15 upscale and luxury regional hotel brands from across the world. acquire from 300 hotels, palaces and stamping grounds in 52 countries around the world, to each one one reflecting the classifiable culture and traditions of their locations (Walker, 2009). They crowd out gain more profits and saving by sharing the promotions and making chain services amongst members.I hypothecate in the normal condition, when the social, economic and political environment is stable, hotels tend to cope with each other to expand their market places as easy as to take more revenue enhancement. However, when the external environment encounters any changes, such as the juvenile economic crisis, hotels faculty compulsion to c o exercise to help each other overcome troubles..In the future, hoteliers get hold of to deal with several unprecedented issues such as short agreeing window or develop unstable booking, which never happened in the past (Hotels, 2011). There ar more and more tender technologies applied in hospitality and tourism to increase productiveness and optimize the scheme. The hi-tech equipment will also attract the Y propagation who rely much on those devices effortless.Exercise 1The image umbrella business leader symbolize for the squ ar of flat and the speed of uncloudeding umbrella. As shown above, cordial reception Industry is a tolerant segment, which contains many relevant gunslinger majors. It is even said that under the umbrella of travel and tourism, countless professions be infallible to meet the compulsions and wants of state away from home (Walker 2009). all told of these majors one by one continually interpret customers with necessary services when they are a way from home. For instance, people might need a car to travel (Travel and Tourism majors task), then they might want to book a style at 4 star hotel to stillness (Lodging service). After that customers want to visit a park (Recreation service) and finally they book a table at their hotel to have dinner (Restaurant service).I hark brook in the future, with the development of engineering, people will know more well-nigh their options and they might have new desire. Thus there will be more professions under the umbrella of hospitality and tourism and they whitethorn take over more closely through electronic devices to each other.Exercise 2VIETNAMFigure 1.The number of tourists from 2008 2010 in Vietnam(Source General statistics topographic point of Vietnam)In the graph, the entropy of outgoing customers in Vietnam was not shown for several reasons. The number of tourist harvest- clock age significant from 2008 to 2010. There is a s thinly decrease in inbound data in 2009 around 1.5 millions visitors era the figure of domestic speedily raised more than 3 millions visitors per year.In fact, only the data on international visitors to Vietnam are published monthly, and data on domestic and favorable revenue from tourism is often only reported in the half a dozen months of the annual meet of the industry.Deputy General Director of the General Statistics Office said Tran Thi Hang, program surveys, national statistics, the new unit every 2-3 historic period she expenditure survey of international visitors to Vietnam, domestic tourists foreign and domestic travel once.(Chile, 2012). Lacking information might prevent the authorities from making polity plan as well as prediction astir(predicate) the persistent term and short-term development of tourism and the development of market. As a result, the government might not control the domestic tourism and outbound ilk taxing, foreign exchange, support the customers right, responsibilities of travel doers, hotels .AUSTRALIAFigure 1. The number of tourists from 2008 2010 in Australia(Sources Tourism Research Australia, 2012 Australian Bureau of Statistics, 2011 Overseas Arrivals and De powerures, 2012)As can be seen, the tourism market of Australia was stable with slight decreases. The total number of tourists in 2008 was 81,495,000 visitors while there were 79,793,000 visitors in 2010. Meanwhile, the number of Vietnam tourism market rose dramatically over a period of 3 years.In 2008 and 2009, the tourism sector of Australia was influenced s mildly by the economy crisis. However, the data of inbound and domestic customers in Vietnam kept increasing steadily. From my perspective, during the difficult time of economy, people want to redirect their destinations to developing countries to save notes.Table .1 Compare the interlocking in tourism by sectorsVietnam (2010)Australia (2010)Direct labour434, 240513,900Accommodation and solid food services207,600232,400Travel agency and t ransport65,80092,500Indirect labour955,350393,400 otherwise services160,840189,000Total1,389,600907,300(Source General Statistics Office of Vietnam, 2011 and Australian Bureau of Statistics, 2011 Tourism Research Australia, 2012)As can be seen, the total number of people working in Hospitality segment in Vietnam is much high than the number of Australia (around 1,4 million and 900 thousand respectively). However, the number of direct labour of Vietnam is get off than Australias (434 thousand and 513 thousand). On the other hand, Vietnam has more people contri neverthelesse indirectly to hospitality industry than Australia has (about 955 thousand and 393 thousand).In my opinion, Vietnamese labour drag is much abundant than that of Australia and this matter might lead to both(prenominal) pixilated points and drawbacks. First of all, as for the advantages, hospitality industry might have both-a-penny labour comprise, which save them a lot of expense. However, the labour force i n Vietnam is not equal in quality and easy to be replaced. way out 2 CURRENT ISSUES FOR THE TOURISM AND HOSPITALITY INDUSTRYA brief history four-spot Season HotelFrom a small hotel opened in Toronto, Canada, cardinal Season Corporation becomes a great international hotel sort, which provides the just about luxurious and satisfactory services to customers. In this exercise, I would like to epitome the development and expansion of intravenous feeding Season globally.CanadaIn 1961 the starting signal quaternary Seasons hotel opened at Toronto, Canada by Issy SharpEnglandIn 1970, Inn on the Park London (later renamed Four Seasons Hotel London) opened.USAIn 1976, the Four Seasons officially enter the American marketMauiIn 1990, Four Seasons launched its offshoot equatorial resort, in Maui.AsiaIn 1992 Four Seasons started their expansion to Asia with the first hotel opened in Tokyo.In 2002 Four Seasons entered Chinese market with the hotel in Shanghai.In may 2008, Four Seaso ns marked its entry into the Indian market Middle due eastIn 2000, launched the first hotel in the Middle atomic number 99 (Four Seasons Cairo).There followed a large(p) extension in the region.Four Season Hotel todayAs shown above, Four Seasons step by step expand its operating theatre and influences to the international hospitality industry. Nowadays, Four Seasons exist in almost continental and one of the most potential markets is Asia since Asian market is developing and it is going to be the biggest market by 2020 (A positus report November 2012) .EvaluationCurrently, with 88 hotels and resorts in 35 countries, Four Seasons has strong reputation, which provides high level services delivered by well -trained lag. I think that one of the reasons make Four Seasons become distinctive among competitors is the province to adopt new dumbfound to customers. For example, Four Seasons is going to introduce the first Around-The-World by Private Jet tour trip, a brand new, unequ alled service to customers (Four Seasons Corporate Newsletter A September 28, 2012).Four Seasons Hotel base has huge impacts to the global business world in terms of forward- tinctureing service and technological progress. For example, Four Seasons Hotels and recompenses has been ranked number one in Digital IQ Index Hotels report for the appliance of digital weapons platform (Four Seasons Corporate Newsletter B September 28, 2012).The main global challenges dissertation of the global strategies, I believe that proving the memorable experiences for guests and quality bloods with employees and business partners (According to Michael D. Johnson, the Cornell Hospitality Hotel Schools dean) and following its living values are cardinal of the major strategies that Four Seasons apply. The living values include supporting sustainability, building communities and advancing crabby person research.TOPIC 3 OWNERSHIP AND MANAGEMENT STRUCTURES AND THE ACCOMMODATION SECTOR give-and-take questionsThe various hotel ownership optionsHotel ownership optionsAdvantagesDisadvantagesOwned by a integrity entity or group that has hired a hotel management company to operate the piazza A qualified and experienced manager operates the properties. Hotel owners and management companies might conflict. Lower benefit for owners.A hotel chain Existing good reputation, operation manners, staff training. Hotel chain has the same standard quality of services and products. engage huge initial resources The different hotel in chain might make do with each other. A major change in hotel chains need a lot of currency and time.A franchise The products and services have already been developed and have reputation. The franchisee used the logo, slogan, marketing and financial assistance of the franchisor to start the business, old market, a intercommunicate of loyal and low-priced supplies. The cost opening a franchise need a lot of money for brand, signage, If your franchise decides t o go through a major change. A franchisee may be required to upgrade facilities and signage, all at your expense. Reputation forebode recognition is one of the biggest advantages in purchasing a franchise. If the brands reputation suffers for any reason, however, the franchisees also suffer from wretched consumer perception. Limited growth potential a franchisee cannot franchise an operation and must look instead to purchasing extra franchises.City Hotels in Sydney Shangri-La Hotel, Four Seasons Hotel, Sheraton, InterContinental.Resort Hotels in Sydney Old Sydney Park royal, Parramatta Apartments, Park Lodge Hotel, Renaissance Sydney Hotel, Waldorf Apartment Hotel, Waldorf East Sydney, Woolloomooloo Waters HotelPricing differences for accommodation shares The price for Residential Hotels accommodation package includes+ live service, housemaiden service, laundry facilities.+ Cooking facilities, especially for children. The price for All Suite Hotels accommodation package includ es+ Room service, maid service, laundry facilities.+ reprint bedroom and living areas and full kitchen+ Housekeeping service+ Food and crapulence services are available through room service. The price for Resort Hotels accommodation package includes+ Accommodation with full experiments.+ teeming facilities such as massage and salon treatment, go pool, scuba diving, climbing mountains+ Food and drunkenness service or restaurants with many of choices. City Center Hotels+ Room service, maid service, breakfast.+ Food and beverage service in restaurants Airport Hotels+ Room service, maid service, breakfast. Motels+ Accommodation with full furniture. Transient Hotels+ Room service, maid service, breakfast. Bed and Breakfast.+ Room service, breakfast.The typical guest mix of two types hotelThe city centre hotels have certain advantages like+ Convenient locations+ A variety of accommodation cortege+ Food and beverage outlets depending on demand and customers+ Facilities like gift s pa ss overs, swimming pools, watering hole and sauna + throng facilities such as conference rooms, convention equipmentThe customers of city centre hotels+ Corporate individuals+ The senior corporate groups+ empty customers+ Convention and/or association groups+ Tour groups+ Government and military travellers+ Regional pickup or weekend travellers.The city centre hotels have whatever advantages like+ Rooms with full amenities+ Providing room service, maid service, laundry facilities+ Full equipped with cooking facilities and recreational facilities for childrenResidential hotels guest mix might include+ Long-term stay guests military or government employees+ Leisure travellers or back packersCompare canvass ships and resort hotelsThere are many similarities of sail ships and resort hotels that make people think canvass is floating resort. Both cruise ships and resort hotels aim at customers who want enjoy a long period holiday. Their infrastructures of cruise ships and resort hotels are the combination of different buildings and facilities inside their areas, such as rooms, restaurants, swimming pool, spa and sauna area, entertains area Both cruise ships and resort hotels activities rely on climate and seasonHowever, there are many differences between these two mentals of hotels and compare with their expectation to choose the most suitable one for them.Firstly, the experience between cruise ships and resort hotels is so different. The cruise liner is a passenger ship used for pleasure voyages. An advantage to choosing a cruise line is the unique experience of sailing from island to island(Banks, n.d ). The view from a hole-and- giveer(a) balcony on a cruise ship is enough to make anyone disembodied spirit like a world traveller. Cruise ship spends most of its time on the ocean, customers can entertain many activities which is provided free facilities. It is available both day and night and is generally more engaging than the entertainment that is off ered at an across-the-board resort (Banks, n.d ). The customers can sleep the night away while they are traveling to the next destination, leaving they refreshed to embark on a new adventure(Banks, n.d ). One disadvantage to choosing an all-inclusive resort is that customer will only see one destination(Banks, n.d ). The entertainment at an all-inclusive resort is also usually less diverse than a cruise ship(Banks, n.d ). However, experience of resort might be the favourable climate and wide range of recreational activities(Banks, n.d ). Resort hotels are often fit(p) at comfortable climate regions such as beaches, hills or mountains(Banks, n.d ).Consequently, cruise ships and resort aim at different groups of customers, who have different demand in terms of, experience, services field studyThe case study presents the strategy of Royal Hotel about a overhaul program. This hotel had a loyal patronage and ranked as a top of the line place.Hotel do not want to take the risk of losi ng customers to competitors then managers decided to remain open and keep in operation any rooms or portions of the hotel which did not have to be shut down for construction. Those problems is the cause that the customers complaint about ongoing construction in public areas and hallways, along with the attendant dust, confusion, and noise.In this situation, some necessary dissolvers should be given including Isolating construction areas from the rest of the building by signs, advertising background in order to abstract the working areas of builders from areas for customers. Minimizing the impact of noise, dust, and construction materials. Increasing organizational activities, events to disperse the trouble of customers from the repairing areas. Increasing promotion and other benefits for customers who were affected by the refurbishment.The conditions needed for the solution include the promotional programs and the budget for negotiation with customers in particular situations. Be sides, the renovation program should be speeded up to reduce noise and affects to customers.TOPIC 4 ROOMS DIVISION AN OVERVIEW FROM A GLOBAL PERSPECTIVEReadingThis name proposes a resort sorting system which provide definition stating nominal qualifications for a resort and proposes a classification system based on range and scope of amenities (Brey 2011). However, there are many categorizing resorts made by national governmentsAbout the definition, Foc victimisation on resorts as true estate developments, a definition by Schmitz et al. (2008) requires three primary characteristics inclusion body in master-planned real estate developments, proximity or easy rag to significant amenities, and lodging(Brey 2011). In an effort to standardize a diverse group of resorts, the Organization of American States (OAS) placed minimum structural and supplementary requirements to meld individual rating systems throughout the Caribbean (Caribbean Innkeeper 2007). While these clarification activities have successfully served a specific purpose, they lack industry-wide applicationAs for classification, the first category, destination resort, serve as the primary motivation to visit a destination and have characteristically high levels of service(Brey 2011). Next, intermediate resort, typically located in a rural location, provides a range of activities and amenities that is not as comprehensive as what is found at destination resorts. Lastly, specialised resort, can be found in any location and provide a focused experience around one signature agreeableness or anchor attribute. We can see the important role of classification its helps the managers can control, evaluate and and make strategy plan for their resort.The online travel agents bring to the hotel many benefits and drawbacks, they are also important distribution channel to make hotels inventory available to global audience. Hospitality providers want to use technology to distribute their inventory directly, it is impossible to deny the role of online travel agent currently. Many hotel bookings are implemented through online travel agents and online in additionls.As for advantages, the relationship between hotels and the online travel agents called LOVE. Online intermediaries have evolved to cover different models, reach different market. Hotels and online travel agent need each other, hotel need agent to case demand and agent need hotels to offer services. Both sides need each other, both hotels and the online travel agents develop and rely on each other to develop. However, hotels loss the power to contribute by themselves, they must share more commissions to pay for agent then fewer profitability. That is the reason why hotels abominate the online travel agents.The love hate relationship seems to be most acuate between large hotel group and large online travel agents. Since the large hotel score a monopoly amongst online agents. In general, online travel agents and intermediaries are now essential part of the industry and as for the hotel, an absolute necessity.Revenue management and sales staff have close relation with each other because they together make decisions regarding rate, accept group business and forecast. However, they can foster better coordination to minimise the misunderstanding and understand thoroughly the others main tasks. We understand in some ways that revenue management police squad include sales and revenue management personnel.One way to improve group revenue management functions is to expand the collabouration of sales and revenue management personnel, particularly in set (Cross, Higbie, and Cross 2009) and forecasting (Milla and Shoemaker 2008).Revenue management team are responsible for Whether to accept a group offer and forecast room block utilization to ensure that rooms will be fill up or released for sale to transient guests.Although having the frequency of formal meetings, the two respondent groups are still having cer tain informal meetings. With regard to formal meetings, the highest mentioned frequencies were daily or one or two generation per week. The informal meeting to help discourse between the revenue management and sales functions better.Case StudyThe case study describes the new position for Morgan Black in the Coug Inn. The Cougar- Inn is in a remote location near topical anesthetic university, with 150-room full-service property with several medium-sized conference rooms. After observing, Morgan Black found out some problems of the front desk the check-in process which still in the handed-down process and the poor communication between housekeeping and the font desk. Morgan wants to use the automated property management system, however the front desk manager do not think it is worth moneyIn my opinion, Morgan should consider a number of issues like employee ha fight, the ability to budget for the system and the adaptation of employees to work with systems. The proposed check-in ti me of the font desk Morgan need to determine whether the front desk clerks authentically need more time to arrange check-in. Which the crunch time which because of the modesty process or complex stockpile form or poor communication between the parts such as front desk, reticence and housekeeping by the language or the process?Morgan should present the solutions for the communication issue between housekeeping and the font desk. There is the needed awake of communication between each department. The international language must be position for business and the hotel should have training English and automated property management system. The manager of housekeeping should have rules to encourage staff using English in work. On the other hand, using automated property management system will help to minimize the mistake in communication the transmitted information will be more accurate. In the easier way, Morgan should hire new employee who can use international business English in w orkplace.The final decision requires the participation of the corporate office, the font desk, reservation and housekeeping. The corporate office will control the budgets, who will decide where the money comes and which is worth for investment. The font desk are the staff for a long time and the corporate office needs to give their ideas and advice before any methods are implemented. The housekeeping must concern for understanding their role in new property management system.Topic 5 Food and BeverageThe two basic types of beer and three Australian common brandsBeer is generally categorized into types fit in to the type of yeast used during fermentation. Ales are beers that use top-fermenting yeast, while lagers are those that use bottom-fermenting yeast. The choice of yeast provides the beer different characteristics, which can alter the look and sense of taste of the brew (Richard, 2007 )The two types of beer are also different in other ways. For instance, ales are fermented in a warmer temperature, which is why it takes a shorter amount of time to ferment. On the other hand, lagers are fermented in conceal temperatures. The warm fermentation temperature also gives ales a nutty or wacky taste.Ale lagerThousands of years oldRelatively newFermented warmFermented parkyTop fermentationBottom fermentationyeast Saccharomyces cervisiaeYeast Saccharomyces UvarumQuick brew cycle as little as 7 daysLonger brew cycle up to several monthsUsually brewed between 59 77 degrees FUsually brewed between 40 and 55 degrees FStrong, assertive, and more robust in tasteSmoother, crisper, and more subtle in taste and aromaServed not too cool, usually 50-55 degrees F, 10-14 degrees C,sometimes calledcellar temperature.Served cold, usually 40-45 degrees F, 4-7 degrees C.Table 5.1 The differences between Ale and Lager(Source Richard, 2007 What is the difference between an ale and a lager?)The two major beer producersCarlton linked Breweries (CUB) is one of the most iconic beer companies in Australia with our history going back to 1824(CarltonUnited Breweries ,n.d,) In 2011, we demerged from our wine arm and became part of the SABMiller group, the second largest beer maker in the world. This has allowed us to return to our heritage and core strength as a brewer(CarltonUnited Breweries ,n.d,) CUB alcohol beverage sales team services over 17,000 customers across the on-premise and off-premise channels and our national brewing, logistics and sales network delivers to over 20,000 customers including hotels, clubs, liquor stores, restaurants and bars(CarltonUnited Breweries ,n.d,)Victoria Bitter (VB) has long been Australias preferent beer, and is specially brewed to deliver full flavour when ice cold, making it the prototype beer for the Australian climate(CarltonUnited Breweries ,n.d,) VB is a full flavoured, full strength beer at 4.9% the gentle fruitiness of the aroma compliments the sweet processiness in the mouth which in turn balances perfectly with the clean hop bitterness of the finish(CarltonUnited Breweries ,n.d,) cover Lager is Australias premium lager beer(CarltonUnited Breweries ,n.d,) It has a creamy fruitiness with a rich, malty mid-palate, balanced with the crisp, clean finish of Pride of Ringwood hops(CarltonUnited Breweries ,n.d,) Brewed from the finest malt and hops, using CUBs lord and unique strain of brewing yeast, extended storage softens, and rounds out, the flavours produced during fermentation, ALC/VOL 4.9%(CarltonUnited Breweries ,n.d,)Carlton drawing off is a traditional, full-strength lager that is crisp on the mid-palate with a good malt character and good-tempered full-bodied flavour(CarltonUnited Breweries ,n.d,) Clean hop bitterness gives the brew a slightly dry finish. Synonymous with the origins of the brewery itself, Carlton potation is renowned for tasting as fresh as it did the day it was brewed. And its that kind of consistency in taste thats been important to Australians for generation s. ALC/VOL 4.6%(CarltonUnited Breweries ,n.d,)Miller authorized Draft is the original easy drinking beer cold filtered four times for a crisp, smooth and refreshing taste. MGD contains no additives or preservatives. ALC/VOL 4.7%(CarltonUnited Breweries ,n.d,) king of beasts is a beverage company that operates in Australia and New Zealand and produces and markets a range of beer, wine, RTDs and spirits(Lion, n.d)Tooheys New is the classic, easy-drinking Australian lager brewed with no artificial additives and no preservatives(Lion, n.d). Its lightly hopped, malty character delivers the perfect balance of bitter and sweet beer flavoursXXXX GOLD is a refreshing mid-strength beer that continues the great tradition of FOUREX brewing heritage, by being brewed with the finest Australian malt, barley and unique golden cluster hops. XXXX GOLD has a balanced, smooth flavour and body, complimented by mild bitterness and a trace of sweetness from the extra malt.(Lion, n.d)Hahn premium beer i s only as good as its ingredients. Thats why our pioneering team scoured the globe to assemble three special hops, one of which is grown in Germany on the Hersbruck Hills, north of Munich. Its that unwillingness to settle for anything but the best that makes Hahn Premium.(Lion, n.d)James Squire is produced by the Malt Shovel Brewery in Sydney. The beer is named after the convict brewer James Squire, who is claimed to have created Australias first mercantile brewery.The brewery has won various awards including Champion Australasian Brewery, 2000 and 2003 (Australian International Beer Awards),14 and Best Bohemian-Style Pilsener, 2008 (World Beer Cup)(Lion, n.d)The dress shop breweriesBoutique breweries A small brewery, generally producing fewer than 10,000 barrels of beer and ale a year and frequently selling its products on the premises. Also called microbrewery.Three Australian boutique beers includeCarlton and United Breweries owned by Fosters Group of import Beers VB, Crown La ger, Carlton Draught, Pure Blonde and Reschs PilsenerTooheys owned by Lion Nathan primary(prenominal) Beers Tooheys New, Tooheys Old and Tooheys Extra DryCastlemaine Perkins owned by Lion Nathan briny Beers XXXX Bitter, XXXX Gold, XXXX Light, XXXX Summer Bright LagerThe most popular overseas beersHeineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International.Aroma A slight bit of sweet graininess and no hop aroma. As the beer warms up there is more of a malt character present. Again, unlike the almost undrinkable bottle version, the can has the aroma of a nice to style lager. bearing Just like it should be, a light gold colour and crystallizing clear. Head retention is white and does not persist.Flavour Nice and dry, but crisp. There is a definite yeast character that seems to work well with the slight hop bitterness. No hop flavour to speak of. No dactyl, and there is a definite carbonic bite from the carbonation. boilers su it A very drinkable beer that benefits from being packaged in a light and oxygen free can.Modelo Especial It is an American lager produced by the produced by Grupo Modelo in 1925Aroma Light struck, of course. Other than the skunk, some bready, thin malt profile. Sweet mildly bitter grains, corn.Appearance Pale yellow. High clarify. lot of rising bubbles. No lacing.Flavour Better than the aroma. Mild malt sweetness, corn and maybe rice. Some bitter bite at the endOverall Impression Very easy to drink, bland and insubstantialSan Miguel Pale Pilsen produced by San Miguel Corporation from PhilippinesAroma aroma of malt sweetness, bit of citrus with