Assignment: Wolfgang Keller at Königsbräu-Hellas A.E.

Case Situation Königsbräu-Hellas A.E., the Greek subsidiary of the Munich-based brewer of pension beer, which has the reputation as being one of the best-managed and almost paying brewers of premium beer in the world, was facing the enigma of declining gross revenue until Wolfgang Keller coupled the participation as managing theatre director. It however took Keller three geezerhood in succeeding to turn slightly the company from a loss of $2 jillion per year to increase earnings of $5 gazillion by, changing the marketing strategy, hiring a vernal top- heed group, restructuring the sales force, and getting a twenty-five percent brewery in Salonika (2). Despite this success, there were roughly discrepancies that occurred intra-company between Wolfgang Keller and Dimitri Petrou, the director of the commercial department, attributable to various management styles. Wolfgang Keller is 34 days old, fluent in Greek, graduate of the Harvard phone line school and well ex perienced for his young age. He worked as strategic planner for a large German fodder company and was shortly afterwards made general autobus of a small subsidiary in Greece that was in trouble. two eld later he joined a $20 million subsidiary in Germany to help out of the crisis.

Thus, he ignore register two successful turnarounds of struggling companies in his career, which contributed him a reputation as an excellent hands-on manager. Dimitri Petrou , 10 long time older than Keller, highly cultivated and intellectual, has worked for consumer-orientated multinationals in the join States, Greece and France and joine d the firm 2 years earlier. In contradistinc! tion to Keller, Petrou practices a more(prenominal) delegate management style. Different opinions about the assignments and scopes lead the kin between Petrou and Keller to become more and more distort which menace the interests and wellbeing of the company. Analysis of the Problem The keystone of Kellers parvenu marketing strategy existed on focusing on the distributors by strengthening them...If you want to get a full essay, youth hostel it on our website: OrderCustomPaper.com

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