Kaz?m Gökhan Koyuncu 1726074 Samsungs Positioning dodging yield bewilder is the way the product is defined by consumers on meaning(a) features or the place the product occupies in consumers minds vile knowledge to competing products. Marketers must plan positions that will give their products the superlative reinforcement in selected target markets and they must design merchandise mixes to prep are these planned positions. Samsung has a variety of products in many a(prenominal) sectors. For instance, globally Samsung sells mobile phones, tvs, home appliances, computers and locally sells such as hightail it machines, plastic pipes. Samsung determines its post schema with the features of their products and rivals products. Samsung is a groundbreaker in approximately of the technological sector. Samsung offers the newest engine room to the consumers everyplace the past few years. This positioning strategy improves the sales and profit the number of the Samsungs customers. In every field of engineering science, samsung provides so many product also the products are good rough price/performance category for most of the customers.
Especially, with the production of talented phones and tablet pcs, Samsung is seen a proggresive brand by consumers. The other positioning strategy that contestation with the rival firms such as orchard apple tree and Sony.With the advances in technology, the competition about finding the next technology and marketing this technology is highly substantial. For example, Samsung and Apple are in the ra ce in smart phone and tablet pc technology. ! Samsung take position against Apple and in mark to contend the market of Apple, gives a lot more attention to this sectors. Also liquid crystal flourish and led tv technology is now so important for Samsung. Therefore Samsung always try to find and to serve broach products before sony.If you want to get a full essay, put in it on our website:
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