Business

Group Purchase Websites?Survival of the Strongest ????????? ?????2011????????????? ???????????1968???????????????????????????????????????????????? ????group obtain website ????, parcel ??, competition ??? survival ?? In mainland China, the year of 2011 is a last of transition for group purchase websites from warm spring to loud winter. Because of the rat race, 1968 group purchase websites have been fix from pillar to post but to close down. Severe ch totallyenges and bare(a) market share determine only the strongest basis survive. 1 The origin and the development of group purchase websites 1.1 The birth of Groupon Groupon is the informant of group purchase website whose headquarters is located in Chicago, U.S.A. Andrew mason created it in November, 2008. Groupon, whose name is a combination of group and coupon, specializes in providing customers with sacks purchased in bulk. Groupon promotes a new product which is o ffered a deduction and permits distributively one to purchase once every day. This tar rise be considered as a new field of e-commerce. Groupon found at its initial public offering on 4th, November, 2011, dismissal price is 20$ per share. 1.

2 Development of Groupons in China After the fundamental law of Groupon, its new business durability caused widespread attention all over the world, so did Chinese merchants. It seems that it takes just one nighttime for the various group purchase websites to rise sharply. The business model is copied from the American Groupon. However, to make their compan ies plunk for out among the numerous compet! itors, each group purchase website need to search for something special, such as bran-new services, creative ideas and financing. The amount of group purchase websites has increase rapidly from zero to roughly five thousand in China. The warm spring came primitively in 2011 for large volume of group purchase websites were authorise by most consumers. Meanwhile, the refrigerant winter...If you want to get a full essay, golf-club it on our website: OrderCustomPaper.com

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